Deluxe Rich Sdn Bhd was established in 1993 in a small town of Kluang in Johor, West Malaysia. Primarily manufacturing fruit juice beverages in a very modest scale in just two light industrial lots.

From its humble beginning its have grown to become a major player in the food and beverage Industry. Over the years, it has grown in size and capacity. In order to cope with growth and increase in capacity it moves to its current facility in 1997. From ready to drink beverages it has also forayed in to manufacturing of premixed powder beverages.

With a clear vision and objective, coupled with a strong research and development programme, it has realized a lot of new novel products to compliment current core products that will drive the company growth.

In order to produce such products the company have upgraded its current facility with a state of the art processing system.

With new products roll out the company has manage to widen and increase global market penetration. In view such optimistic growth the company has embarked on the next phase of upgrading to support its tremendous growth.

The company is looking into developing and designing a new production facility covering nearly three hundred five thousand square feet. The facility will also have a new centralized research and development center or what we will like to term as “Centre of Excellence”. This new center will be task to improved upon and develop new products to drive future growth.