Our Story

EXPERT TRADING (M) SDN BHD (Explore, Experience, Expert), established in 2015, is a professional fishing tackle manufacturer, distributor, and wholesaler headquartered in Bukit Mertajam, Penang, Malaysia.

Starting with our famous handmade fishing lures, which have been widely praised by numerous local fishing enthusiasts, we have expanded our product range to include a variety of fishing tackles designed to meet the diverse needs of anglers. By 2024, we have gained the trust of over 400 authorized dealers nationwide and worldwide.

Our commitment to quality and innovation is unwavering. We collaborate closely with fishing enthusiasts and professionals to develop fishing tackles that enhance their fishing experience. With 9 years of expertise, particularly in creating products for snakehead hunters, we have solidified our reputation as leaders in the fishing industry.

At EXPERT TRADING (M) SDN BHD, we are more than just a brand; we are a community that values the input and experience of anglers and a platform that connects anglers with businesses. This is where fishing adventure begins.