The Pensonic Group was founded in 1965 as Keat Radio and Electrical Co. in Balik Pulau, Penang. From this humble origin as a small retailer cum workshop for electrical home appliances, Keat Radio and Electrical Co. grew under the leadership of its founder, Dato’ Seri Chew Weng Khak into the present day conglomerate.

In 1974, the first branch was established and two years later, it ventured into the import, export and distribution of electrical home appliances. Keat Radio Co. Sdn. Bhd. was incorporated into a private limited company in 1977. Finally in 1982, Pensonic Sales and Service Sdn. Bhd. came into existence with several branches throughout Malaysia to house the fast expanding business under one umbrella group.

The unique and easily remembered name ‘Pensonic’ was the brainchild of its founder Dato’ Seri Chew Weng Khak who coined the word based on special sentiment and personal meaning. ‘Pensonic’ has always been a topic of conjecture as it is an amalgam of two words, ‘Penang’ and ‘Sonic’, hence resulting in ‘Pensonic’!

The name ‘Pensonic’ is a tribute to the founder Dato’ Seri Chew’s beloved home state Penang while ‘sonic’ is an audible reminder of the company’s roots in selling radios! ‘Pensonic’ is also synonymous with the phrase ‘Sound of Penang’. Not only is Pensonic the pride of Penang, its headquarters has also remained in the Pearl of the Orient.

In 1982, the Pensonic Group began importing and assembling the first batch of  audio and visual products under the Pensonic brand. Pensonic was registered as a trademark in Malaysia in 1984 and is now registered in more than 20 countries, thus laying the foundation for global expansion. In 1988, the Pensonic Group commenced manufacturing and marketing of Electrical Home Appliances under the Pensonic brand. Henceforth, this Malaysian owned-and-grown and operated brand entered history as the nation’s first “Made in Malaysia” electrical home appliances! 

For the first time, a locally conceived and produced range of electrical products took its place among established brands from Japan, Europe and the United States!